Our Story

As a family business, we have prospered on the values that raised us: excellence, perseverance, generosity, integrity, team unity, respect.

Our history forms the fabric of our identity. It gives us the confidence, skills and experience to focus on the present and build an ever-brighter future. Our extensive array of services, the quality of our products and the expertise of our teams have established us as a household name and ‘green advocate’ across the region.


Strong Roots

Founded in 1978 in Lebanon under the Debbane Group, Exotica began as a specialized horticultural company in the ornamental and gifting sector. Over the years, we’ve grown into a pioneering force in floristry and landscape contracting. Today, we’re proudly present in countries like Lebanon & UAE, while providing landscaping and floral services for different countries around the region like KSA, UAE, Qatar, Kuwait and more - employing over 300 talented agricultural engineers, gardeners, florists, designers and others across our boutiques, nurseries, and contracting divisions in both Lebanon and the UAE.

Our Services

At Exotica, we craft captivating outdoor landscapes, curate stunning floral arrangements for daily and special occasions, and serve as the go-to destination for daily & seasonal gifting. Our expertise spans floral contracts, premium plant supply and maintenance, bespoke event decoration, and seasonal installations. We are also a provider of niche corporate gifts, offering elegant and personalized green solutions for businesses. From iconic airports like Abu Dhabi International and Beirut Rafic Hariri International to luxury hotels, our work transforms spaces and enhances experiences. With a reputation built on excellence, creativity, and precision, we bring nature’s beauty to life.

Our History

1978

Establishment of Exotica SAL first entity in Lebanon, in 1 location in Zalka offering nursery, landscaping and retail services in horticulture.

1980

Opening of Achrafieh and Verdun showrooms.

1983

Opening of Kaslik showroom.

1999

Launch of Exotica.com, a pioneering flower delivery service online.

2005

Establishment of Exotica UAE in Abu Dhabi and Dubai.

2009

Opening of Jal El Dib showroom.

2015

Relocation of Kaslik showroom to Jounieh highway.

2018

Launching of our new brand identity in Lebanon and relocation of Jal El Dib showroom to Naqqache.

1978
1980
1983
1999
2005
2009
2015
2018